“It was a pretty incredible opportunity,” says Jonze. “They (ABSOLUT) didn’t give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn’t like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them. I got to make my first love story. It’s about the relationship between two robots living in Los Angeles”.
vendredi 12 février 2010
Spike Jonze's I'm Here, Short Movie (collab with Absolut)
I’m Here – a robot love story – honours ABSOLUT’s history, while embarking on a new and innovative alliance with one of today’s most original filmmakers. The result is a film which combines Jonze’s unique style with the ABSOLUT vision of making ordinary life more interesting.